Arab Reinsurance Company: a new dimension
Home   |   Sitemap   |   Contact us
Follow us on
Is Climate Litigation Covered by Insurance? - Social Inflation or Science: What Is Fueling Climate Litigation? - Fortegra Europe Opens Branch in Czech Republic - Vantage launches Construction and Political risk business - UK Insurers Cautiously Willing to Underwrite Fire Safety Risks - Insurtech Foxquilt Raises $8M to Expand Small Business Offering in U.S. and Canada - Speciality Re/Insurer Convex Launches European Subsidiary With A- Rating From S&P - Debt surge in emerging markets may hurt insurance outlook: Swiss Re - Zurich Insurance Weighs Selling Some Australian Non-Core Assets - Reinsurers Face Major Claims Uncertainties, but Reap Benefits of Pricing Tailwinds - Corvus, SiriusPoint announce investment & underwriting capacity partnership - Munich Re backs energy storage systems provider ESS - Climate Change Could Force 200 Million People to Leave Their Homes by 2050 - Work of the scientific community and re/insurers needed to assess climate change: Lloyd’s - Gallagher Re Touts Advanced Integrated Reinsurance Analytics Platform - London Financial Employees Return to Offices Despite Rising Virus Cases - P/C Reinsurers Maintain Underwriting Discipline, Despite Rising Capacity: Guy Carpenter - Britain Looks to Revisit Data Privacy Regulations - WTW, Applied Systems target real-time pricing enhancements - Reinsurance environment “most attractive in a decade”: SCOR’s Launay - Willis Towers Watson’s New CEO Says It Has $5 Billion for Possible Acquisitions - Lloyd’s Reports H1 2021 Profit of £1.4B ($1.9B), with 92.2% Combined Ratio - Global Reinsurers Shoulder ‘Considerable Burden’ of COVID-19 Claims - “Inflation is the enemy of the re/insurance industry,” says Swiss Re CFO Léger - Global Reinsurance Rates, Demand to Continue Rising in 2022: Moody’s - Prudential’s Michael Koller joins MS Amlin as Chief Risk Officer - Rates need to and will harden further: Swiss Re CEO Mumenthaler - Russia’s Renaissance Insurance Plans $1 Billion IPO in Moscow: Reuters
Search Search
World News & Events
Enlarge Font Minimize Font

India - Aegon Life to increase digital conversions

Thursday, 07 04 2019, Category: Insurance and Reinsurance, Country: India
Aegon Life Insurance, a digital insurance company, increased its website conversions with Lemnisk's Customer Data Platform (CDP).

"Lemnisk's AI-powered CDP was chosen by us to increase our digital conversions for our Insurance product segment. Their state-of-the-art algorithm, Ramanujan, was able to identify the preferred marketing channels of customers at an individual user level and deliver unique hyper-personalized content to them on these channels. This increased the click propensity which led to a 19% increase in the overall website conversions," said Mandeep Singh, -VP, Marketing and Digital Experience, Aegon Life Insurance.

Prior to integrating Lemnisk CDP with Aegon Life's existing technology stack, the company's customer data such as transactional data, CRM data, user analytics data, etc. were stored discreetly in different data repositories. This made it difficult to get a complete understanding of the company's customers, which in turn made it hard to develop an efficient targeting model.

"Lemnisk's CDP solution could seamlessly integrate data from different sources and provide a unified customer view for each individual insurance user. Using their advanced AI engine, we were able to orchestrate personalization for thousands of customers," said Daksh Singh, VP, Analytics, Aegon Life Insurance.

"Aegon Life has been one of the earliest companies in India to go digital and have a strong Direct to Consumer focus. Aligned with this strategy, there was also a clear vision right from Day 1 of our engagement that recognized the business impact of unified customer view and hyper-personalization. We are thrilled with the results and excited to go deeper with them in this journey," said Subra Krishnan, CEO, Lemnisk.


Source: Money Control
All copyrights reserved, Arab Reinsurance 2016 ©