KSA - Tawuniya Vitality changes the healthy lifestyle of Society

The Company for Cooperative Insurance, Tawuniya, the Kingdom’s pioneering insurance company, has launched “Tawuniya Vitality” program in partnership with Vitality Group, the global leader in integrating wellness benefits with life insurance. Part of Discovery Group, Vitality operates its Shared-Value Insurance model in 25 different markets, with over 20 million members globally. The new program is a first for the Kingdom, the Middle East, and North Africa.

Tawuniya Vitality is the first wellness program of its kind in the Saudi insurance market designed to provide a unique health experience for Tawuniya’s customers. The program, which is built on behavioral scientific research and proven application, sets personalized goals based on an individual’s fitness level, recommends healthier lifestyle choices and offers rewards for improving overall well-being.

The program is enabling clients’ employees to change their behavior by adopting better health habits, which supports job performance, raises the level of satisfaction, improves the work environment in general and reduces annual absenteeism and hospital admission rates. This change contributes to a decrease healthcare and insurance costs, while monitoring these costs through issuing periodic reports on the health of the facilities participating in the program.


Source: Zawya