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Facebook adds a little more fintech to WhatsApp

Saturday, 10 24 2020, Category: Technology, Country: World
Amid investigations and lawsuits against the GAFA monopoly, Facebook released new features on Thursday that will arrive on its WhatsApp messaging service. On the program: the arrival of in-app purchases, or rather their diversification and opening up to all merchants, starting next year.

WhatsApp is grabbing new straightforward tools inherited from the fintech landscape, and now wants to aggregate payments directly on its instant messaging application. In essence, business accounts will soon be able to send product announcements in the form of a message, and interested parties will be able to complete and finalize the order without leaving WhatsApp.

The “in-app” purchasing functionality, also called “integrated purchases”, is one of the major development topics for web applications and services of all kinds, which thanks to the arrival of new adapted technologies want their share of the pie in payments. At the same time, the increase in players in this market has led to the conflict between Epic Games (Fortnite), Apple and Google. The latter two require full control of payments to be able to earn a commission of around 30% on each transaction.

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