Allianz named top global insurance brand

Allianz has been named the world’s number one insurance brand for the second consecutive year in Interbrand’s Best Global Brands Ranking.

The annual index assesses the power of the world’s leading brands, evaluating them on profit that can be attributed to branded sales, the extent to which a brand influences buying decisions, and a variety of internal and external metrics measuring its overall strength. Interbrand holds an ISO 10668 certification.

Allianz climbed four places from last year to be listed at 39th place in Interbrand’s overall top 100, which covers a broad spectrum of sectors, from financial services and consumer technology, to retail, alcohol and luxury goods.

The insurer has consistently moved up the rankings over the past 10 years, when it sat at 67th place. This year it is the third highest-placed financial services brand, behind only JP Morgan (22) and American Express (23).


Source: insurtechdigital.com