UAE - Daman Launches Free Online Community Workouts
Wednesday, 06 03 2020, Category: Insurance and Reinsurance, Country: U.A.E
The UAE’s leading insurance company, Daman, introduces a movement inspiring the community to keep physically active - together while apart.
Daman has partnered with social impact agency, INTERACT, with both organisations sharing a common goal to get the UAE more active, more often and therefore healthier.
Daman Heroes launched in 2019, with volunteers encouraging their local communities to get active through friendly, sociable fitness groups. By January 2020 the volunteers, known as ‘Heroes’, had encouraged over 5,000 people to get active every week.
This year, due to COVID-19 and social distancing measures, Daman Heroes has been restyled into a fun, exciting online programme to change the way people view exercise.