USA - Insurers turn to technology to woo drivers
Friday, 07 27 2018, Category: Technology, Country: United States
Americans love technology, and we expect companies to deliver delightful digital experiences.
Insurers aren’t doing that — yet. So far, updates have been skin-deep.
“If you go to a carrier’s website, the look and feel is pretty good, but the functionality is lacking,” says Tom Super, director of J.D. Power’s property and casualty insurance practice, who conducted the company’s 2018 Insurance Digital Experience Study. People expect an experience that works like when they’re at Amazon, Netflix and Uber, Super says.
Though most auto insurers have a long way to go, major companies and new players have rolled out technology-based features to win over new customers and meet drivers’ demands.
Source: AP News