Egypt – Insurance digital strategy in next period
Friday, 04 21 2017, Category: Insurance and Reinsurance, Country: Egypt
Mr. Gilbert Chahine, Chief Executive Officer of “AXA-Egypt” said that the digital transformation is the strategy to be adopted by the insurance market during the next period for both insurers and brokers in order to save time and offer the best service.
Moreover, Mr. Chahine added during the first session of the FAIR Insurance Marketing conference on “the insurance industry challenges in the digital marketing era” that the digital solutions are the best method to attract customers as they will obtain the best service by saving time and energy confirming that insurers can reach their goals through digital marketing in addition to other distribution channels.
Source: Al Mal News