Generali Acquires MyDrive Solutions, a UK Data Analysis Firm
Monday, 07 27 2015, Category: Insurance and Reinsurance, Country: Europe
Trieste-based Generali Group announced that it has acquired MyDrive Solutions, a UK company that uses data analytics tools to profile driving behavior.
MyDrive Solutions, which was founded in 2010, specializes in identifying innovative and tailor-made products for customers as well as favorable premiums for low risk drivers.
Generali said the acquisition of London-based MyDrive will provide the group with a center of excellence in data analysis, creating the base for a group telematics and big data hub. The new hub, which now specializes in motor, will expand data analysis activities to a vast series of sectors – from fraud prevention to sophisticated customer segmentation.
Source: Insurance Journal