UK - Watchdog bans life insurance advert
Thursday, 05 07 2015, Category: Insurance and Reinsurance, Country: United Kingdom
The advertising watchdog has banned a Facebook ad that used an image of a child that appeared to have suffered abuse to promote life insurance.
The ad, for insurance company BestLifeProtect, ran with the title “The biggest mistake parents can make?”
It featured an image of a child with a black eye with the accompanying text: “If you have a child that depends on you, you need to read about this before it may be too late …”. A link led to a website offering life insurance policies.
The Advertising Standards Authority received eight complaints that the ad caused unjustifiable stress in order to sell a product.
Source: The Guardian